Comparative Review of Social Media Analysis Tools
Social media analysis for disaster risk reduction and preparedness
Trilateral Research’s report on a Comparative Review of Social Media Analysis Tools (SMAT) for Preparedness is now available. The report presents the findings of research, funded by the Global Disaster Preparedness Center, and designed to support the Red Cross Red Crescent (RCRC) network and other humanitarian actors in their selection and use of SMAT for disaster preparedness and disaster risk reduction (DRR). The findings of this study can also be applied to the emergency management community more broadly.
The report, based on research undertaken by Trilateral between March and June 2015, examines how SMAT are a valuable tool not only for disaster response, but also for DRR and disaster preparedness efforts as they allow for community engagement and the ability to ‘listen to’ conversations on social media. The report examines 31 SMAT that can contribute to the disaster preparedness work in a variety of ways. Key elements of the study include:
• A catalogue of 31 SMAT that can be used for disaster risk reduction and preparedness purposes
• Use cases that provide RCRC and other humanitarian actors with guidance on how they can overcome some of the key barriers (e.g., financial limitations, language) in their selection and use of SMAT. The use cases highlight how the selection of SMAT is complex and based on a combination of multiple factors that act to either facilitate or restrict the user’s selection of SMAT.
• Specific recommendations on the variety of purposes that SMAT can be used. Examples include:
- Improving the effectiveness of preparedness communications
- Increasing the reach of preparedness communications
- Evaluating the effectiveness of preparedness content
- Scheduling the posting of messages to increase their relevance
- Managing the organisation’s reputation
- Remaining up-to-date and sharing public preparedness information, news and activities
- Preparing to enhance response
- Early intervention
- Identifying community networks that can be mobilised before a disaster occurs
• General recommendations and strategic advice on how to prepare for the use of social media and SMAT within DRR and preparedness activities in an ethical and legally responsible manner
• Future considerations and next steps for the use of SMAT for preparedness and DRR.
The report is based on desk-based research and primary research with RCRC actors, researchers, and SMAT developers. As this study has shown, while, social media and SMAT are predominantly used for disaster response, much less is known on how SM and SMAT can add value for DRR and preparedness. This study has therefore aimed to increase RCRC actors’ knowledge and understanding in this area and support humanitarian actors in their work.
To view a copy of the report please visit this page.
The Global Disaster Preparedness Center (GDPC) was created by The American Red Cross (ARC) and the International Federation Red Cross and Red Crescent Societies (IFRC) as a reference center to support innovation and learning in disaster preparedness. Learn ore about their activities here.
Click here to view an infographic depicting the above points.